Here’s a word I have come to dislike intensely: HUSTLE.
For reference, I used to have no qualms about it. In fact, I lived for “hustle hard,” a motto that has somehow transcended through my generation to the next.
But now I know it is not only NOT the way to success, it is practically antithetical.
Upon thought, it figures. As Martha Beck, the incredible teacher and life coach points out in her book, “The Way of Integrity,” you needn’t look much further than the definition of “hustle” to find the chaos lurking within the term.
A few definitions for Hustle:
“they hustled him into the back of a horse-drawn wagon”
2. obtain by forceful action or persuasion.
“the brothers headed to New York to try and hustle a record deal”
3. busy movement and activity.
“the hustle and bustle of the big cities”
4. a fraud or swindle.
“the hustles being used to avoid the draft”
Is it any wonder so many of us end up with imposter syndrome, or burn out?
In a post last week, my friend the renowned business coach Amina AlTai posited that toxic work culture has become similar to toxic diet culture – a struggle to keep up the numbers, a yo yo effect that takes a toll daily on our mood, and over time, on our soul.
It does not have to be this way, and by the time my clients find me – usually, around middle age (spanning the ages of 35-55) – they have had enough. They are not only looking to turbo charge, but to pivot – towards passion and towards ease.
THAT is what makes Enthusiasm Academy different. No, not from all methods and practices – many others traverse the same terrain. But in our commitment to humanity first, production second.
I hope you will check out the program. For a consultation, find a time slot here:
https://calendly.com/kereneldad/consultation
For the program – check it out here:
https://kereneldad.com/enthusiasmacademy/
And here’s to no more “hustle.”
